Why do I consult?

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Consultations can take a variety of formats, such as:

  • written papers
  • public meetings
  • focus groups
  • questionnaire exercises

Fuisset inimicus eum te, qui probo corpora dolores eu, his an ipsum ancillae. Quo sonet detracto no. Augue impedit dolores at pro. Per eu option rationibus incorrupte. Eam lorem fugit ei, vim soluta accusamus ea, nostro fuisset deterruisset eu sed. Cum ea harum nominati. Eos erant iudico voluptaria no, oratio assueverit te quo.

At mei laudem euripidis liberavisse. Ei scripta sadipscing pro, cum hinc iracundia at, ad qui mundi atomorum facilisis. Etiam error invenire eam ex, illum ipsum doming pri ei, labitur pertinacia sed cu. Audire debitis senserit eos no. Ad blandit efficiendi sed, habemus partiendo ex vix, est esse eligendi eu.

What happens after the consultation closes?

We then publish a summary of responses, or the individual responses themselves, on our website and hold copies in our library (these are made anonymous when requested). Alongside this, we also publish details of how the consultation is being taken forward.

Before I go on, let’s distinguish between these different items:

  • A mission statement should define what the business wants to do for at least three sets of people: customers, employees, and owners. It should not be just meaningless hype words.
  • A mantra is a single phrase that defines a business. Guy Kawasaki, author of Art of the Start, recommends mantra instead of mission.
  • A vision statement projects forward into time three or five years and presents a picture, like a dream, of how things should be. Usually a vision statement works best as a story about the future, with your business as the key element in the story. Where is it, what is it doing, how big is it, what’s special about it. This works for some businesses, but not all.
  • Business objectives should be hard-baked, concrete, specific, and, above all, measurable. Objectives are like sales growth rates, employee headcount, customers in the database, percentages of gross margin or profitability, units sold, and so on.

 

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